Your Business, Integrated · Levels 1 & 2 · One live cohort
You're showing up every week. And you still can't tell what's actually bringing clients in.
It's not that your content isn't working. It's that it was never pointed at anything you sell.
Most people use AI one chat at a time. In eight weeks, live, with me, you become the architect of your own — your voice, your customer and your offers built in, then a selling calendar that gives every piece of content a job. And you'll track what converts, so you know what's working.
Your Business, Integrated.
Live Tuesdays from 6 October · €1,800 or €300/month · doors close Tuesday 6 October, 3pm
A selling calendar gives every piece of content a job, tied to what you're selling and when. You stop guessing which content earns its place — you built it to.
Your content runs off the calendar, not off how disciplined you feel this week. It holds the week everything falls apart.
You work on original content four times a year, not every week. Built once, it runs — and the hours come back to you.
Tuesdays 3–4.30pm, 6 Oct – 24 Nov. Built with you in the room, every session recorded.
AI User or AI Architect?
If you're an AI User, you're missing the whole point.
You haven't got
- Your tone of voice and visual voice built in as skills
- Your customers profiled in real depth — not just an avatar
- Your offers in a revenue-generating ecosystem
- Systems that make life easier
- Freedom from the to-do list that never ends
You've got
- A second brain
- A partner that creates with you
- Repetitive tasks, banished
- Information that's usable — and you can act on it
- The right hand you could never afford to have
Next year, there'll be the businesses that integrated it — and the ones catching up.
It's not the tool that's holding you up. It's the thought of figuring out the set-up alone. You don't have to.
The stuck place
You're undeniable in a room. So why does none of it land on the page?
I've sat with hundreds of established business owners at exactly this point. One to one, you're undeniable — the right client leaves the conversation certain. Then you sit down to market yourself, and it all goes quiet. If any of this is the voice in your head, you're in the right place:
- "I don't know what's actually converting. I'm posting every week, and I couldn't point to one piece and say: that brought a client in."
- "I'll be consistent for a fortnight, then a full client week hits and the whole thing falls over. I can't keep it up."
- "The content eats all my time. I'm forever making it — and I don't even know if it works."
- "I've never actually set a sales target, let alone planned my content to hit one. I wouldn't know where to start."
- "And honestly? It's a mix of all of it — I don't even know which thread to pull first."
Every week made from a blank page. None of it pointed at what you're selling. It's hard because you're doing it all by hand — there's no system underneath it, so nothing ever gets easier.
Here's the truth
It's not you. And it's not the tool. You've been holding the whole business up by hand — a voice here, an offer there, content stacked on top — with no system underneath connecting any of it. That's why it never gets easier, and why nothing you make compounds.
Build the systems — in order, on purpose, once — and the work stops being a grind. It starts to flow. You do it once, and it runs.
It was never that you couldn't do it. It's that nobody built you the engine.
What becomes possible
"This programme changed what was possible for our business — the limits on our time and our expertise just don't apply here."
A big lightbulb: our website was speaking to one of our customer profiles and completely omitting the others. It helped me identify our target customers, build out their profiles, and create messaging that speaks to each of them in their own language.
And Finola's guide to building a website with AI has saved us thousands in developer fees — something I thought was impossible."
Sharon Quinn · WellCells Supplements
The future looks bright
Picture the first Monday of next year.
You sit down and — for the first time — you know what's bringing clients in, and why. Not a hunch. You've been tracking it every quarter — resonance, response, revenue — so you can see which content converts, which offer lands, which message pulls the right people.
And the year ahead is already mapped: a selling calendar built to hit your actual sales targets, so you know what you're selling, and when. The content doesn't need inventing — it runs off that calendar, so you touch your original work four times a year, not every single week.
You sit down to write and there's no blank page. You tell Claude what you're working on and what comes back sounds like you — the certain version your best clients already meet in the room. The campaign you'd have put off for a month is drafted before lunch, built around an offer you now know your customer is ready for.
And the part you feel most: you're not the only thing holding it together anymore. The income stops resetting to zero. The strategic work stops slipping. And you get back the hours — and the head — for the work you actually started this business to do.
That Monday isn't a someday. It's eight weeks away.
What you build, week by week
One foundation. And the engine that runs on it.
Here's the whole build, in the order you build it — each piece something you build once, in session, and keep for good. Every week carries a named win, and every win compounds into the next.
The foundation
Your voice, recalibrated and built in
Not your voice captured — your voice moved to where your business is going, and embedded in your AI. The difference is visible in the first session.
Your customer, understood more deeply than ever
Up close and personal, at a depth AI now makes possible and almost no one reaches. Get this right and everything downstream connects.
An offer that can't be ignored
Built from knowing exactly who it's for — and architected to connect across their journey and maximise your revenue.
Clear the block before it stalls you
Thirty minutes, one to one, placed right where the foundation lands — so you carry momentum into Level 2, not a question.
Level 1 is the foundation. Level 2 is the sales engine that runs on it — a selling calendar that maps your whole financial year to your targets, with the content built to run off it.
The engine that sells your year
Purpose, Mission & Vision — grounded and usable
Not a poster on the wall. A future you can believe in and actually build from — actionable, and switched on inside your AI.
Content Pillars from that foundation
The few things you stand for, defined — so the positioning doubt is gone and everything you make points somewhere.
Your Signature Content System, automated
Each piece of your signature content — whatever form it takes — repurposed into a week of content across every channel. Production moves off your desk: built once, then running.
A Selling Calendar matched to your goals
Your offers' selling periods, placed across the year to hit your sales targets — turned into a quarterly runway so every piece has a job and all of it converts. This is the hinge your whole year turns on. If you've never set a sales target, this is where you set one — and plan the year to hit it. Every selling window gets a target and a measure — so "did it convert?" stops being a feeling and becomes a number.
Lock the year before it starts
Thirty minutes on your specific business, placed where the engine comes together — so you finish holding a plan, not a pile of parts.
Your Quarterly Content Brief
What to make each quarter, decided. Batch and go. This is where Track What Converts starts: a quarterly review reads your numbers against the calendar, so from Q2 every brief is built on evidence. You leave with 2027 already set up.
Why this one is different
You've tried the pieces before. This is the integration.
The reason nothing clicked last time isn't that you didn't understand it. It's that you built each piece alone, out of order, with no one to show you how it connects. This is the version where that doesn't happen.
Built with you, in the room
Each piece is built live, in session — so there's no blank template waiting for you at home. Homework is minimal: one recommended grounding hour a week, where the work settles and the momentum builds. It matters — give it that hour and each week compounds into the next.
Built in order, so it connects
Voice, then customer, then offers, then the year on top. But the pieces were never the hard part. The hard part is the judgement between them — which offer, which gap, which move — and those calls we make together, live. You leave with it built right, not just built.
Two 1:1s, placed where you'd stall
Not generic calls. Thirty minutes each, after Week 3 and after Week 7 — positioned exactly where progress tends to stick, so a block gets cleared before it costs you a month.
Yours for good — including me
Every session recorded. The whole tool suite kept. And a comments section I'm in every day, for life — so long after the eight weeks, if you get stuck, I'm a comment away.
What changes
When the engine is built, the hard part is already decided.
Resonance, response, revenue
Tracked every quarter against your calendar. You stop guessing which content earns its place, and start deciding on evidence.
It all sounds like you
What you say and what you sell come from one settled position — so the right clients arrive by design, not by accident.
Your advantage widens
Your content compounds while everyone else's resets to zero. The longer the engine runs, the further ahead you get.
The proof
"This programme has given me an entire back room I never had before."
I like to be front of house — speaking, coaching, writing; that's my comfort zone. The back end is what I've always struggled with: the machinery, the funnels, the sales pitches, the plans, the pathways that make everything work together. Now I don't feel I'm working by myself anymore, and that has made a huge difference. I can plan a whole year out and understand where everything fits — so I can focus on the thing that matters to me: the front end."
Alana Kirk · Life & Leadership Coach
"I knew I'd get the unparalleled wisdom of Finola as a marketer. What I didn't know was that it would come with the addition of her seeking mind on how to get the most out of AI too. The way I am using Claude to really get under the skin of my ideal client and design an Unignorable offer for them is quite frankly mind blowing."
"How do we externalise what is unique about the business in a consistent way, using the business' true voice and USP? This programme is the framework for building a system to answer that question — you spend some time putting the fundamentals in place, and then it speaks with your voice and to your customers consistently."
"It's an incredible tool — it helps and transforms every area of the business, highlighting the gaps, the offers worth considering, and the 'aha' moments along the way. I've used it for every part of WellCells so far.
Tasks that would have taken weeks for marketing a business now take minutes."
Deirdre Finn PhD · WellCells Supplements
What it's worth
Everything you'd otherwise build alone, in pieces.
If you hired someone to build each of these for you — one specialist at a time — this is what it would cost:
Hired out one specialist at a time, that's €4,250 of work — and you'd still be left stitching the pieces together yourself.
This is all of it: built with you, live, over eight weeks — integrated so the pieces finally connect, with two 1:1 sessions of my time.
The honest bit
But can't I just do this myself, with AI?
It's a fair question — and one I'd ask. So here's the straight answer.
Generic AI runs a checklist. It doesn't know you.
It will happily generate a customer profile, an offer, a content plan. What it can't do on its own is understand your customer at the depth this needs, or name what's uncopyable about you — and that's the input everything else depends on.
The pieces stay separate. The connections are the product.
You can prompt each part on its own. But nothing joins your voice, your customer, your offers and your content into one system — computes a selling calendar, and runs your content off it. Owning the pieces was never the hard part. Connecting them is.
AI can do all of this. What counts is whose hands it's in.
I use it to build the right offer, find the real gap, see why you've been playing small — because I know how to point it, and how to read what comes back. What it can't do is decide: which offer, which gap, which move. Those calls we make together, live. Not the tool — the hands. And in eight weeks, they become yours.
You could piece it together yourself, in time. This is the eight weeks where it's built with you — connected, right, and yours.
Your place in the room
Build it once. Walk into next year already set up.
One live cohort. Eight Tuesdays. The whole engine, built with you.
"It will help you design offers, and really tap into your customers' needs so your offers act like magnets… If you have any desire to have a VA on steroids who knows your business and you inside out without the salary outlay, I highly recommend this programme to you."
Julie Silfverberg · Website Designer
Doors close Tuesday 6 October, 3pm
Live Tuesdays · 6 October – 24 November
Save your seat Not sure? Book a call with meEverything recorded · Two 1:1s · Comments I answer daily, for life
My promise to you
Do the work, and I'll back it.
Build it out with me across the eight weeks, ask in the comments if you get stuck, and apply it to your business. Do that — show me you did — and if it still hasn't made a difference, I'll give you your money back.
You won't be doing it alone. I'm in the comments every day, and we've two 1:1s besides — so before anything ever gets near a refund, we'll have had every chance to get it working. Because that's the whole point.
Why me
I help you grow a joyful, profitable business that finally works the way you always knew it could.
I'm a business growth strategist. For thirty years I've worked with expert-led, purpose-led people — the ones whose work matters to them beyond the money — and the thing I've come to build is architecture: the connected systems that turn scattered effort into a business that runs. Marketing that sounds like you, structured so it actually sells.
I built my whole way of working into AI — voice, customer, offer architecture, content, in one place. It changed everything around the work: it let me go deeper, faster, more effective — campaigns that took a morning now take twenty minutes. And it's done something more — it's created the space to explore what else I can achieve, now the system carries the rest. This isn't a theory I'm testing on you: it's already running with the businesses in my programmes, doing the same for them.
Your Business, Integrated is that engine — built with you, live, in eight weeks. It's how I run my own business, and how I now build it with the person across from me, in the room. Build from who you really are, and there's no ceiling.
Is this you?
I built this for someone specific.
- You're established and expert-led — undeniable with a client in front of you.
- You're showing up every week and you can't tell what's actually converting. Staying consistent has become a treadmill — and it's grinding you down.
- You suspect you're leaving money on the table in your offers, in your selling process, but you don't know how to fix it.
- You've tried to bring all the pieces of your marketing together — maybe more than once — and never got them to connect.
- You're done chasing another tactic. You want the foundation the rest stands on — built properly, once.
- You're just starting out — you don't yet have the business to build the foundation from. This will be here when you do.
- You want a done-for-you shortcut or a quick content hack. You build this yourself — that's exactly why it stays yours for good.
- You're looking for the beginner package. Foundations aren't basics — the offer and customer work go deeper than most people ever reach alone.
Why now is the time
Finish before the year turns — and start 2027 ahead of the work.
Do this now and it's built before January. You walk into next year already set up, instead of trying to build the engine mid-flight while the year runs away from you. And this is the only time the two levels run live, together, with the room and the 1:1s — after this cohort, both exist only self-paced, built alone.
The investment is €1,800, or six payments of €300. Doors close when we start: Tuesday 6 October, 3pm.
Another year making the marketing up from scratch for no return. The strategic work keeps slipping. And the gap between you and the people who built the engine widens a little more each week — not because they're more capable, but because their content compounds while yours resets to a blank page.
You settle it once. The whole engine — your voice, your customers, your offers, your content — connected, built once, running off a selling calendar mapped to your targets, and tracking what converts, so you know what's working. You walk into next year with the whole financial year in front of you, ahead of the work instead of chasing it, your own time handed back for the work only you can do.
Same year ahead. Two very different places to be standing at the end of it.
Before you decide
The questions people ask.
What is this, exactly — is it a group programme?
It's a group build — not a course you watch, and not a folder of prompts. Over eight weeks we build each piece of your business into Claude, and I show you the decisions that connect them: which offer, which gap, which message, which move. Generic AI will run you a checklist. What it can't do is decide — that judgement is the whole thing, and we make it together, in the room.
It's live — can I actually commit to set times for eight weeks?
The schedule is fixed and finite: Tuesdays 3–4.30pm, 6 October to 24 November. And every session is recorded. Miss one and you're never behind — you watch it back with clear instructions for each step. Better still, each piece is built in session, so there's no blank template waiting for you at home. Outside the room, there's one recommended grounding hour a week — and I do recommend taking it, because that's where the work settles and each week compounds into the next.
The sessions are live and finite — what if we don't get to my question?
You're never left waiting until next Tuesday. Ask in the comments any time between sessions — I'm in there every day, and I answer every one. They stay open for life, too, so the answer's there when you need it again.
I've done things like this before and never got them to click. What makes this different?
Because last time you built the pieces alone, out of order, with no one to show you how they connect. This is built in order, on purpose — voice, then customer, then offers, then the year — with a map that shows every hand-off. You're not asked to manufacture the integration. It's the structure. And you'll see it work in your own business early, not in theory: the voice difference in the first session, and often an offer gap in the first fortnight.
Is this worth €1,800?
Hired out one specialist at a time, this work runs to €4,250 — and you'd still be left connecting the pieces yourself. Here it's all built with you, live, integrated so it actually connects, with two 1:1 sessions of my time. And you're not being sold a beginner package with a live wrapper — foundations aren't basics. The offer and customer work go deeper than most people ever reach on their own. And you can spread it: six payments of €300.
Will the AI actually sound like me — or flatten me into everyone else?
Your voice is recalibrated toward the business you want to become — not averaged into everyone else's. We name what's only yours, and build that in. The AI handles the friction — drafting, repurposing, consistency — so your time goes to the thinking only you can do. You feel the difference in the first session.
How do I know it'll work in my business, not just in theory?
You'll see it working in your own business early — often after the first session. That's because every tool outputs your business, not a template. And from Week 8 you're not taking my word for it — you're watching it work in your own numbers, quarter after quarter.
You get two 1:1s on your specific situation, placed where progress might stall. And there's a guarantee: do the work, and if your marketing still isn't working any differently, you get your money back. To claim it, apply within two weeks of the final session and show me you did everything and applied it to your business.
Do I need to be technical?
No — no code, no complicated software. The one thing you do need is to be open to using Claude, the AI we build everything in. If you're willing to work in it with me, you're technical enough — and you bring the part that matters: a business worth talking about. Everything else is built with you, one step at a time, live.
The choice
Your business, integrated.
Eight weeks. Built with me, in the room. Your voice, your customer, your offers and your content — all connected, and running off a selling calendar mapped to your targets. A whole year that sells, built once — so you have the space to do what brings you joy.
Live Tuesdays, 6 Oct – 24 Nov · Everything recorded · Two 1:1s · Comments for life · Do the work — money back if it doesn't land
