What’s your Business Purpose is one of the fundamental things I ask every client when I work with them. Some of them will get it. Some of them won’t. The ones who do, have probably read Start with Why by Simon Sinek and are very clear on their business purpose so we’re already … Continued
This week we’re delighted to welcome back guest author Derbhile Graham to the HowGMW blog. Derbhile recently completed Module 5 of our signature program, “Get Strategic, Get Results” which looks at the importance of effective market research. Here, Derbhile shares her thoughts on the process and exactly what it means for her business. I’m delighted … Continued
Identifying patterns has always been a core part of how I work. I look for them. I look for them with individual clients and as a collective. I look for things that repeat or are common to the entrepreneurs I meet and the entrepreneurs I work with. In particular, I … Continued
Anchor an image of an empty room in your mind. It is filled with nothing but white chairs. White… Empty… Chairs. This is what it looks like when you speak in a voice that your customer cannot hear. And, if they can’t hear you, they WILL leave the room. I … Continued
Have you decided that you really need to make better videos to get on top of marketing your business in 2019? Maybe you’ve sat down and made a list of all the things you’ll need. Microphone Camera Tripod Clean office Fresh makeup Clean suit Brand messaging Story Call to action Script And, quite … Continued
We hear it every single day – Content is King… Content is King… Content is King… Let’s reframe that by saying and embracing the idea that Purposeful Content is King. So What is Purposeful Content then? Purposeful Content is content that supports your chosen customer and answers questions that are important to them. Questions that … Continued
The beginning of every year is a crossroads. It’s a time when we give ourselves a second chance to change things about our lives so that we can become better versions of ourselves. We can view it as a tired cliché or an opportunity to be seized. I’m viewing it as an opportunity … Continued
Our brains are wired to take shortcuts. It means we don’t have to consciously arrange every single breath that we take or choose every blink that clears our view. This ability to automate is also our antidote to so much noise in our world. Those shortcuts protect us from overwhelm and confusion. And there are … Continued
The process of grieving is a journey. One that comes in waves, hits deep and leaves you reeling in it’s wake. There are days when you forget that your heart is broken and you are filled with joy because you are surrounded by those you love and are doing the work that you love. … Continued
Michael Howard, my Dad passed away on Saturday 9th June at 7.30pm. My sister had said her goodbyes on the phone as she boarded the plane to come home and my mother and I held each of his hands while he slipped away peacefully. I had the opportunity to speak about my Dad at his … Continued
