Where do you want to take your business? Ultimately, we want a better life. We want a business that feeds our souls and our wallets and that helps us accomplish the things we want to in life. We tell ourselves that’s why we’re entrepreneurs, why we work for ourselves. But that’s quite a generic vision … Continued
Let’s focus on a topic that’s vitally important for business and for marketing and that is how to build an effective Customer Profile. Unfortunately, it’s also one of the areas where business owners spend the least amount of time, in my experience. As part of building that customer profile, we are going to be looking … Continued
The focus of today’s blog is about learning how to choose your customers so they fit your business and how to say “no” to those that don’t. I use the word ‘choose’ very deliberately because I want to emphasise that, as a business owner, you have a choice about who you want to sell your products … Continued
While you may think your brand and your branding is helping you own a particular space in your marketplace, the real litmus test is if your customers agree. So how can you find out if your brand is on point and you’re owning the space you want to be in? Let’s find out… Where does … Continued
Brand Design is often underestimated yet it’s so important for every business. Whether you’re just starting out, or have a reasonably well-established business, brand design should be one of your key focuses. Let’s see why… Brand Design Is An Expression Of Your Core Identity (not some afterthought) Now, it’s often tempting — especially when you are … Continued
In our last article titled How To Get The Facebook Algorithm On Your Side, we talked about how to deliver easy wins to the Facebook Algorithm so you can get the results you want from your Facebook Campaign. The Next Step For Your Facebook Campaign There are three core things you need to set up … Continued
If you want your Facebook Ads to work, you need to get the Facebook Algorithm on your side. This is the consistent message you will get from Facebook’s own Marketing Experts and it really is gold. The insight, for me was to humanise the algorithm and start to think from her perspective (yes, for me, … Continued
Instagram describes Instagram Stories as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. They are images, polls, quizzes, countdowns, short 15 second videos and more… All can be “magicked” up with a doodle or a sticker. Fun. Personal. Human. Powerful. And … Continued
Instagram is a social media platform that exercises your visual senses and stimulates the mind. Like many social media platforms, it can be confusing at the beginning but, with 1 Billion Active Monthly Users, the benefits of Instagram are huge. You can use it to make people aware of your business and interact with the … Continued
The Coronavirus (Covid19) updates come hourly. You can see the swing between panic and denial depending on who you are speaking with, reading or listening to. Personally, I seek the middle ground. I seek information that will prepare me for what I need to be prepared for and advise me when I need to start taking … Continued
