If you want your Facebook Ads to work, you need to get the Facebook Algorithm on your side. This is the consistent message you will get from Facebook’s own Marketing Experts and it really is gold. The insight, for me was to humanise the algorithm and start to think from her perspective (yes, for me, … Continued
Instagram describes Instagram Stories as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. They are images, polls, quizzes, countdowns, short 15 second videos and more… All can be “magicked” up with a doodle or a sticker. Fun. Personal. Human. Powerful. And … Continued
Instagram is a social media platform that exercises your visual senses and stimulates the mind. Like many social media platforms, it can be confusing at the beginning but, with 1 Billion Active Monthly Users, the benefits of Instagram are huge. You can use it to make people aware of your business and interact with the … Continued
Today is a Day to Celebrate! It’s St. Patrick’s Day! Celebrate your “Irishness” and what it means to be Irish. Everyone is Irish today, you see… Being Irish is about telling a story and having the craic (note spelling)! It’s about looking after family and giving them a virtual hug because a real hug is … Continued
The Coronavirus (Covid19) updates come hourly. You can see the swing between panic and denial depending on who you are speaking with, reading or listening to. Personally, I seek the middle ground. I seek information that will prepare me for what I need to be prepared for and advise me when I need to start taking … Continued
Every Business Has a Story to Tell. It’s How The Market Decides Whether To Buy Or Not. They make that decision based on YOUR voice and YOUR story and how it resonates with them and THEIR STORY. The challenge when we create a marketing campaign is that often someone else’s voice creeps in. We … Continued
Are you finding the prospect of tackling digital marketing a near impossibility due to the sheer scale of everything you need to do? We talk to Grant Perry about this challenge that faces many entrepreneurs! In this Get Strategic Expert Panel interview, we chat to digital and pre-digital specialist Grant Perry, a Globe Trotting New Zealander … Continued
Every business evolves the closer they get to their customer… or that should be the intention anyway. And as we grow we become more attuned to their needs and wants. It’s why listening is so important in the growth process. I often find that in the effort to hear our customers more, we often hear … Continued
Have you ever given one of your customers a gift? And if you have, did you think about whether they wanted to receive it in the first place? When you think of a gift to send your customers, something to thank them and show your appreciation, what comes to mind? A company-branded … Continued
If you don’t know who Marty Neumeier is already, let me share with you one of his own Bio’s: Marty Neumeier decided to be a graphic designer at age seven. In college, he took leave of his senses and auditioned for the Monkees (no luck). In 1984 he and his wife drove a U-HAUL truck to … Continued
