We wave the many hats about like it’s a badge of honour when really, as an entrepreneur we need to focus on how they all fit together. They are each and every one, critical components in a sea of decisions that must be made every single day. We must be both Visionary and Implementer until … Continued
You’ve probably heard lots of reports and stats about how video is the future of social media. And you may be wondering how you can post videos when you don’t have a fancy camera or advanced editing skills. Facebook gives you an easy way to incorporate video into your social media strategy with its Facebook … Continued
Some time ago I posted a call for help across social media because I was about to do a Facebook Live on the topic of Self Care. I wanted to really understand the impact that self care actually had on business and on business growth. And it was an area I was working on … Continued
There’s a pattern in business that I’d like to share with you. Often, in our journey as entrepreneurs, we tend to find ourselves preoccupied with our own identities. In fact, it’s usually one of the first challenges we face in business. Who are we? What do we stand for? What does our brand look like? … Continued
What’s your Business Purpose is one of the fundamental things I ask every client when I work with them. Some of them will get it. Some of them won’t. The ones who do, have probably read Start with Why by Simon Sinek and are very clear on their business purpose so we’re already … Continued
This week we’re delighted to welcome back guest author Derbhile Graham to the HowGMW blog. Derbhile recently completed Module 5 of our signature program, “Get Strategic, Get Results” which looks at the importance of effective market research, and how to use it to give your business the edge. Here, Derbhile shares her thoughts on the process … Continued
Identifying patterns has always been a core part of how I work. I look for them. I look for them with individual clients and as a collective. I look for things that repeat or are common to the entrepreneurs I meet and the entrepreneurs I work with. In particular, I … Continued
Anchor an image of an empty room in your mind. It is filled with nothing but white chairs. White… Empty… Chairs. This is what it looks like when you speak in a voice that your customer cannot hear. And, if they can’t hear you, they WILL leave the room. I … Continued
Have you decided that you really need to make better videos to get on top of marketing your business in 2019? Maybe you’ve sat down and made a list of all the things you’ll need. Microphone Camera Tripod Clean office Fresh makeup Clean suit Brand messaging Story Call to action Script And, quite … Continued
We hear it every single day – Content is King… Content is King… Content is King… Let’s reframe that by saying and embracing the idea that Purposeful Content is King. So What is Purposeful Content then? Purposeful Content is content that supports your chosen customer and answers questions that are important to them. Questions that … Continued
