Clarity is always important in your business. It helps you be decisive. It saves you time, effort and money. Clarity gets you there faster. Clarity of business purpose, is even more critical. It is the starting point of who you are. It is that all important “why” on which entire businesses thrive. It draws the … Continued
Being a business owner can often be overwhelming. There’s so much to do, so much to learn and so, so many voices to be heard. Some voices we seek because we know we need advice on this journey and it’s always better to speak with someone who’s been there before you. Other voices appear, as … Continued
If you’ve identified a potential ideal client, what’s the best way to reach out and say, ‘Hey I think I can help you?’ This is what is meant by inviting people into your sales and marketing funnel. It’s as simple as that single invitation AND as complicated as meeting someone on a blind date and … Continued
The Make It Bitesized Great Irish Gift Guide is a celebration of Irish Gifts in support of the magical makers that are flung far and wide across this wonderful country of ours (Ireland). Use it to choose something special to a loved one at those special times of year. We will endeavour to keep it … Continued
I like to think of brand development in general, and product brand development, in this case, as the process of “uncovering” something that was already there. It is, in fact, the opposite of the idea of Brand Building or Brand Creation. If you create a brand, you’ve got to remember the story that inspired it. … Continued
Are you ready to increase prices but you’re not sure where to start? Do your competitors charge higher for similar services? And, even though you were happy with your pricing when you started, do you feel like you are now undercharging and just feel stuck about how to change it? This is another one of … Continued
How do you feel about planning? Did your heart just sink at the mention of it? Well stick with me because I am going to share with you, my 3 top tips to make your business plan match your reality. You are not the only one who plans out their sales forecasts, figures out all … Continued
Let’s look at something entrepreneurs talk about all the time: You’ve created a product that you’re proud of but it’s just not selling. The worst part is that you can’t figure out where you’ve gone wrong. Is it the product itself or something to do with your marketing? Let’s explore the top 8 reasons we’ve … Continued
When you first start out on your business journey, I’d like you to think of your marketing strategy as the map that will guide you to where you want to go. Without one, you’ll inevitably meander along and not reach your destination — or at least not as quickly or as effectively as you would … Continued
It’s exciting when you come up with a new product or service, but how can you make sure there’s a market for your business idea? You know there’s a gap in the market but you’re not sure your offering is the right fit. Do you wonder if you have the right solution for your market, … Continued
