When you’re ready to add great video to your marketing process, the options when it comes to video equipment can seem endless. Which camera is best? Do you need a separate microphone, a complicated lighting setup, a top-of-the-range tripod or a custom-branded backdrop? Sounds complicated and potentially expensive, right? But it doesn’t have to be. … Continued
Big Picture or Strategic Thinking is useless without it’s Tactical, Action Led Counterpart. This is the age-old balancing act of marrying long term vision with short term performance. It’s the tight rope we walk as entrepreneurs and as business leaders. We need to invest in the long term but we must generate … Continued
Holiday time is a great opportunity to unwind, read some holiday books and allow our brains to meander in ways that allow us to think differently. And thinking differently in my experience allows us to approach business differently. It does for me! And in fact I’m reading a great book right now. Written in 1984, it’s … Continued
We wave the many hats about like it’s a badge of honour when really, as an entrepreneur we need to focus on how they all fit together. They are each and every one, critical components in a sea of decisions that must be made every single day. We must be both Visionary and Implementer until … Continued
You’ve probably heard lots of reports and stats about how video is the future of social media. And you may be wondering how you can post videos when you don’t have a fancy camera or advanced editing skills. Facebook gives you an easy way to incorporate video into your social media strategy with its Facebook … Continued
Some time ago I posted a call for help across social media because I was about to do a Facebook Live on the topic of Self Care. I wanted to really understand the impact that self care actually had on business and on business growth. And it was an area I was working on … Continued
There’s a pattern in business that I’d like to share with you. Often, in our journey as entrepreneurs, we tend to find ourselves preoccupied with our own identities. In fact, it’s usually one of the first challenges we face in business. Who are we? What do we stand for? What does our brand look like? … Continued
What’s your Business Purpose is one of the fundamental things I ask every client when I work with them. Some of them will get it. Some of them won’t. The ones who do, have probably read Start with Why by Simon Sinek and are very clear on their business purpose so we’re already … Continued
This week we’re delighted to welcome back guest author Derbhile Graham to the HowGMW blog. Derbhile recently completed Module 5 of our signature program, “Get Strategic, Get Results” which looks at the importance of effective market research, and how to use it to give your business the edge. Here, Derbhile shares her thoughts on the process … Continued
Identifying patterns has always been a core part of how I work. I look for them. I look for them with individual clients and as a collective. I look for things that repeat or are common to the entrepreneurs I meet and the entrepreneurs I work with. In particular, I … Continued
