Maker Marketing Event March 2019

Event – How to Create Purposeful Content Consistently

We hear it every single day – Content is King… Content is King… Content is King…

Let’s reframe that by saying and embracing the idea that Purposeful Content is King.

So What is Purposeful Content then?

Purposeful Content is content that supports your chosen customer and answers questions that are important to them. Questions that impact their lives negatively or positively.

Purposeful content is an opportunity to connect in a deeper way and build trust.

It is an opportunity to draw your customers to you.

As businesses we need to create scenarios that our customers are consistently drawn to us.

And that is the subject for our Meet Up Session in Dublin on the 13th March at 6.30pm.

Creating Purposeful Content Consistently

But this is an Event with a Difference.

We’re calling it a “Maker Marketing” event because it’s all about Marketing by Doing.

We are inspired by the Maker Movement and the idea of creating an environment where that doing piece is done in a social setting.


If you hold an idea or a piece of learning in your head instead of setting it free by making something of it, by writing something about it or by applying it in a practical context then the learning often disappears.

We want to increase the chances that what you learn at this event sticks.

It’s something we focus on in all our work with entrepreneurs.

And so, we use a variety of techniques to ensure the learning does in fact get applied.

For this Maker Marketing Event in particular, we love this quote as a way to demonstrate this idea:


Humans do two things that make us unique from all other animals; we use tools and we tell stories. And when you make something, you’re doing both at once.

Adam Savage


It’s actually this specific quote that inspired me to organise this event and in fact to organise it as a FREE Event and I’m delighted to say that it seems to resonate as 75% of the spots are already registered.

If you are interested in this critical topic around purposeful content creation, I’d love if you would join us.  Here’s the details:

Creating Purposeful Content Consistently

WEDNESDAY, MARCH 13TH, 2019 6.30PM TO 8.30PM

Bank of Ireland Workbench Space, Ballycoolin Ground Floor, Block 1, Blanchardstown Corporate Park, Ballycoolin, Dublin D15 AKK1

Register Your Spot Here.

P.S. You’ll also enjoy our opening speaker who is Storyteller Extraordinaire Baya Salmon Hawk. She’ll be sharing with us a story that she tells from every character’s perspective.

And that in itself is a very useful insight to have around creating purposeful content.

P.P.S Light refreshments are provided. Don’t worry we wouldn’t let you go hungry while you’re doing all that learning 😉

Marketing Strategist, Speaker & Founder at How Great Marketing Works | Website

I love to work with businesses, both large and small to help them create sustainable business dreams... Brand and Strategy are at the heart of everything I do and that gets rolled out digitally and across any channel where your customer lives.

Leave a Reply

Your email address will not be published. Required fields are marked *