I was delighted to have a conversation with John Daly and be featured in the Irish Examiner about what it’s like to be me on a Day to Day Basis.
We talked about Entrepreneurship, about similarities and differences between men and women in business and so much more.
It was interesting to really reflect on the typical roller coaster ride that is the Entrepreneurial Journey and my own mission to smooth that journey for new and established businesses out there.
Levelling the Field
We chatted about how skeptical my own peers have been with the pricing strategy for the online program at just $12 per month. Of course, it’s too cheap in terms of the value given. But sometimes in the life of the entrepreneur, that’s all that’s possible. I’ve seen it too much over the years.
I wanted to create a level playing field for the knowledge that would make a difference. I never wanted price to be a barrier so now it isn’t. It’s actually a forgettable barrier. Nobody talks about it. It just never comes up.
Day to Day Focus
What we focus on a day to day basis in How Great Marketing Works is how to move forward no matter what stage in business you are, or what challenges you face.
The intention is always to achieve milestones, to move forward and create the business you want. It’s for new businesses, established businesses, solopreneurs and businesses with large and small teams. It’s for anyone who wants to establish an effective marketing process in their business.
It was great to share the why of How Great Marketing Works to someone who really listened.
Thank you John Daly and the Irish Examiner for letting me share part of my journey.
I love to work with businesses, both large and small to help them create sustainable business dreams... Brand and Strategy are at the heart of everything I do and that gets rolled out digitally and across any channel where your customer lives.