There are a number of established methods of developing a Growth Strategy for any business that wants to scale. You can use one of a number of the following strategies: Market Penetration. This is all about increasing your share of a specific market by selling to more customers in this market and / or more … Continued
In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition. … Continued
As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged. Competitor Analysis It is however, one of the least used and maintained … Continued
Branding for me is a critical, foundational piece in every marketing strategy. It brings clarity and it answers questions from the marketplace before they are ever even asked. If you don’t have clarity here, the marketplace will smell it and challenge you for it. That’s why before you even think of launching a brand you … Continued
Not so long ago, the core strategy of business was to find more efficient ways to manufacture a product so that better margins could be achieved and we could sell more to the consumer. As time went on more and more businesses entered the market with their versions or alternatives of those core products and … Continued
Everyone knows you need marketing to make a business successful. It’s behind every product we buy, every place we go and even how we get there. One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great. We live with it every day so … Continued
Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace. Once you’ve done the work then your marketing … Continued
So Let’s start with clearly identifying what Branding is and what it isn’t. We all know the history of the term that originates with cattle branding as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding and what it has come to represent. And with that … Continued
