Where do you want to take your business? Ultimately, we want a better life. We want a business that feeds our souls and our wallets and that helps us accomplish the things we want to in life. We tell ourselves that’s why we’re entrepreneurs, why we work for ourselves. But that’s quite a generic vision … Continued
Let’s focus on a topic that’s vitally important for business and for marketing and that is how to build an effective Customer Profile. Unfortunately, it’s also one of the areas where business owners spend the least amount of time, in my experience. As part of building that customer profile, we are going to be looking … Continued
The focus of today’s blog is about learning how to choose your customers so they fit your business and how to say “no” to those that don’t. I use the word ‘choose’ very deliberately because I want to emphasise that, as a business owner, you have a choice about who you want to sell your products … Continued
While you may think your brand and your branding is helping you own a particular space in your marketplace, the real litmus test is if your customers agree. So how can you find out if your brand is on point and you’re owning the space you want to be in? Let’s find out… Where does … Continued
Brand Design is often underestimated yet it’s so important for every business. Whether you’re just starting out, or have a reasonably well-established business, brand design should be one of your key focuses. Let’s see why… Brand Design Is An Expression Of Your Core Identity (not some afterthought) Now, it’s often tempting — especially when you are … Continued
The Coronavirus (Covid19) updates come hourly. You can see the swing between panic and denial depending on who you are speaking with, reading or listening to. Personally, I seek the middle ground. I seek information that will prepare me for what I need to be prepared for and advise me when I need to start taking … Continued
Have you ever given one of your customers a gift? And if you have, did you think about whether they wanted to receive it in the first place? When you think of a gift to send your customers, something to thank them and show your appreciation, what comes to mind? A company-branded … Continued
Big Picture or Strategic Thinking is useless without it’s Tactical, Action Led Counterpart. This is the age-old balancing act of marrying long term vision with short term performance. It’s the tight rope we walk as entrepreneurs and as business leaders. We need to invest in the long term but we must generate … Continued
There’s a pattern in business that I’d like to share with you. Often, in our journey as entrepreneurs, we tend to find ourselves preoccupied with our own identities. In fact, it’s usually one of the first challenges we face in business. Who are we? What do we stand for? What does our brand look like? … Continued
What’s your Business Purpose is one of the fundamental things I ask every client when I work with them. Some of them will get it. Some of them won’t. The ones who do, have probably read Start with Why by Simon Sinek and are very clear on their business purpose so we’re already … Continued
