Clarity is always important in your business. It helps you be decisive. It saves you time, effort and money. Clarity gets you there faster. Clarity of business purpose, is even more critical. It is the starting point of who you are. It is that all important “why” on which entire businesses thrive. It draws the … Continued
If you’ve identified a potential ideal client, what’s the best way to reach out and say, ‘Hey I think I can help you?’ This is what is meant by inviting people into your sales and marketing funnel. It’s as simple as that single invitation AND as complicated as meeting someone on a blind date and … Continued
Are you ready to increase prices but you’re not sure where to start? Do your competitors charge higher for similar services? And, even though you were happy with your pricing when you started, do you feel like you are now undercharging and just feel stuck about how to change it? This is another one of … Continued
How do you feel about planning? Did your heart just sink at the mention of it? Well stick with me because I am going to share with you, my 3 top tips to make your business plan match your reality. You are not the only one who plans out their sales forecasts, figures out all … Continued
Let’s look at something entrepreneurs talk about all the time: You’ve created a product that you’re proud of but it’s just not selling. The worst part is that you can’t figure out where you’ve gone wrong. Is it the product itself or something to do with your marketing? Let’s explore the top 8 reasons we’ve … Continued
When you first start out on your business journey, I’d like you to think of your marketing strategy as the map that will guide you to where you want to go. Without one, you’ll inevitably meander along and not reach your destination — or at least not as quickly or as effectively as you would … Continued
It’s exciting when you come up with a new product or service, but how can you make sure there’s a market for your business idea? You know there’s a gap in the market but you’re not sure your offering is the right fit. Do you wonder if you have the right solution for your market, … Continued
How do your customers find you? We all want to attract more customers to our businesses. No matter what we offer, we need people to buy from us. You might be familiar with the concept of the customer journey already but in this article, I’m going to ask, ‘whose journey is it anyway?’ I’m going … Continued
Let’s focus on a topic that’s vitally important for business and for marketing and that is how to build an effective Customer Profile. Unfortunately, it’s also one of the areas where business owners spend the least amount of time, in my experience. As part of building that customer profile, we are going to be looking … Continued
The focus of today’s blog is about learning how to choose your customers so they fit your business and how to say “no” to those that don’t. I use the word ‘choose’ very deliberately because I want to emphasise that, as a business owner, you have a choice about who you want to sell your products … Continued
