Our brains are wired to take shortcuts. It means we don’t have to consciously arrange every single breath that we take or choose every blink that clears our view. This ability to automate is also our antidote to so much noise in our world. Those shortcuts protect us from overwhelm and confusion. And there are … Continued
Numbers don’t tell you everything. How much a customer paid for your product won’t tell you the value they get from it. The number of positive reviews you get on Yelp doesn’t tell you how hard your service agents work to earn them. And your bottom line generally glosses over the value of your company … Continued
Not so long ago, the core strategy of business was to find more efficient ways to manufacture a product so that better margins could be achieved and we could sell more to the consumer. As time went on more and more businesses entered the market with their versions or alternatives of those core products and … Continued
Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace. Once you’ve done the work then your marketing … Continued
BUSINESS IN FOOTBALL Known worldwide as “The Beautiful Game”, the greatest game in the world has transformed drastically. The sheer volume of money being pumped into football is no secret, making it a marketers dream. Business in football and in fact marketing in football, at one time only consisted of shirt sponsorships. But due to … Continued
So Let’s start with clearly identifying what Branding is and what it isn’t. We all know the history of the term that originates with cattle branding as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding and what it has come to represent. And with that … Continued
Over the course of a lifetime, workers and entrepreneurs alike have been forced to reinvent themselves due to both social and economic factors.Whether it be the collapse of a market or if a business model has been rendered useless, reinvention is the cornerstone for entrepreneurial success. The 90’s was a generation defined by entrepreneurs, … Continued
Brands are more important than they have ever been. They are the cornerstone of all marketing. They combine psychology, business, culture and science to create a promise to the customer. The process of establishing an international brand is long and costly and a rebrand even more so. Which makes us wonder. Why would you take … Continued
Here are 5 Simple steps to make 2017 your best year ever 1 – Choose One Big Thing (and several little ones…) The act of building and growing a successful business is more about creating a sustainable process that supports growth than it is about lucky breaks, big investments or that one big magic … Continued
