Everyone knows you need marketing to make a business successful. It’s behind every product we buy, every place we go and even how we get there. One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great. We live with it every day so … Continued
Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace. Once you’ve done the work then your marketing … Continued
So Let’s start with clearly identifying what Branding is and what it isn’t. We all know the history of the term that originates with cattle branding as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding and what it has come to represent. And with that … Continued
Brands are more important than they have ever been. They are the cornerstone of all marketing. They combine psychology, business, culture and science to create a promise to the customer. The process of establishing an international brand is long and costly and a rebrand even more so. Which makes us wonder. Why would you take … Continued
Regina Mangan is the Founder and Director of Book a Room Property Letting Agents, based in Waterford, Ireland. She has recently launched a new sister business and has expanded into Property Sales with Liberty Blue Estate Agents also based in Waterford, Ireland. This has been a 20 Year Journey filled with highs and lows. This … Continued
Twitter is one of those social media channels that can seem confusing at the beginning. There’s a lingo and a set of rules which some would say was limiting not to mention alien. But once you get it… you will fall in love with Twitter’s simplicity and easy reach. Here are our Tips on How to Get … Continued
This is a Blogging How To. But, before there’s a “How” of something, there should always be a Why. It places the knowledge firmly in your mind and helps you decide whether this course of action, in this case blogging, is appropriate for your business. Blogging has been around since the 1990’s and is a … Continued
Here are 5 Simple steps to make 2017 your best year ever 1 – Choose One Big Thing (and several little ones…) The act of building and growing a successful business is more about creating a sustainable process that supports growth than it is about lucky breaks, big investments or that one big magic … Continued
