Anchor an image of an empty room in your mind. It is filled with nothing but white chairs. White… Empty… Chairs. This is what it looks like when you speak in a voice that your customer cannot hear. And, if they can’t hear you, they WILL leave the room. I … Continued
The beginning of every year is a crossroads. It’s a time when we give ourselves a second chance to change things about our lives so that we can become better versions of ourselves. We can view it as a tired cliché or an opportunity to be seized. I’m viewing it as an opportunity … Continued
Our brains are wired to take shortcuts. It means we don’t have to consciously arrange every single breath that we take or choose every blink that clears our view. This ability to automate is also our antidote to so much noise in our world. Those shortcuts protect us from overwhelm and confusion. And there are … Continued
The process of grieving is a journey. One that comes in waves, hits deep and leaves you reeling in it’s wake. There are days when you forget that your heart is broken and you are filled with joy because you are surrounded by those you love and are doing the work that you love. … Continued
Michael Howard, my Dad passed away on Saturday 9th June at 7.30pm. My sister had said her goodbyes on the phone as she boarded the plane to come home and my mother and I held each of his hands while he slipped away peacefully. I had the opportunity to speak about my Dad at his … Continued
Meet Rand Fishkin He’s the founder of SparkToro and previously cofounder of Moz and Inbound.org. Rand has had an interesting career as an entrepreneur. He dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over … Continued
We live in a fast paced world. We all know that. It’s noisy out there and as a result it’s often noisy in here too. ‘Here’ being inside … inside your head, inside your heart and inside your very centre. It’s that place where creativity occurs… where truth happens… In creating a successful business… truth and … Continued
There are a number of established methods of developing a Growth Strategy for any business that wants to scale. You can use one of a number of the following strategies: Market Penetration. This is all about increasing your share of a specific market by selling to more customers in this market and / or more … Continued
Meet Joanne Sweeney, CEO of Digital Training Institute. She is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See www.lawenforcementobserver.com. She is an international speaker and a highly sought after digital marketing trainer. The thing that always strikes me about Joanne … Continued
In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition. … Continued
