The concept of branding originated with "Cattle Branding" as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding. 

Branding is more than logo. Logo's are merely a symbol for the brand.  The experts say

'Branding represents a cultural process, performed in an interplay between art and business, production and consumption, images and stories, design and communication...'

Salzer-Morling and Stranngard 2004; and Schroeder 2005

We like to say... 

It's a person's gut feeling about a product, service or company... 

But there's more...

There's a Code and we want to help you Build Yours.