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IN A WORLD FULL OF TOOLS, THE REAL ADVANTAGE IS STRATEGIC THINKING

You Built Something You Care About.

Now It Deserves To Be Financially Worth It.

SOAR is a 12-month strategic room for entrepreneurs who want to structure their business for deliberate, sustainable growth.

Inside SOAR you learn how to think strategically about your business, build a clear revenue model, and use AI to amplify your work — without losing your voice.

A smarter way to build the business you actually want. 

STEP INTO SOAR

The Business Landscape Has Changed — For Everyone.

AI has introduced extraordinary new tools into the hands of entrepreneurs. Tools that can generate ideas, write content, analyse your business and suggest strategies. In many ways, it’s remarkable.
But AI can’t lead your business for you.

Because AI learns by analysing patterns from existing data. Which means the answers it produces are often very convincing. But they are also very often average.

And average strategy is exactly what keeps many good businesses small.

There’s another consequence too.

If everyone uses the same tools in the same way,
then everyone starts to sound the same.

Because the only real source of originality has always been the human mind.

Which is why the real advantage now isn’t another tool.

It’s learning how to think strategically about your own business.
And that kind of thinking can’t be outsourced.

It’s Not About Working Harder -

It’s About Structuring Your Business for Growth.

You’ve built something real.

Your work matters. Your clients value it.
And you know the business has more potential than it’s currently delivering.

But when it comes to growth, things often feel heavier than they should.

Marketing feels inconsistent.
Visibility feels unpredictable.
Income rises and falls instead of building momentum.

So you try different things.

More content.
More offers.
More visibility.

But without a clear structure underneath the business, even good ideas struggle to compound.

And that’s when growth starts to feel harder than it should.

Because the real shift isn’t just about tactics.

It’s about learning to think like the strategist your business needs.

Seeing the whole business clearly.
Understanding how the pieces connect.
And knowing which decisions will actually move it forward.

That kind of thinking changes everything.

And it’s the shift that allows a business to finally be structured for real growth.

This is where you stop second-guessing — and start building deliberately.

Inside SOAR, entrepreneurs learn how to become the strategist in their own business.

Not by following formulas.
Not by chasing tactics.

But by learning how to see the whole of their business clearly — how positioning, offers, marketing and growth all connect.

Because when you can see the whole business, better decisions become obvious.

Your positioning sharpens.
Your offers make more commercial sense.
Your marketing becomes more focused.
And the business finally begins to build momentum.

Including something many entrepreneurs quietly want but rarely structure properly: a revenue model that finally reflects the value of the work you do.

SOAR is a 12-month strategic room where entrepreneurs learn how to structure their business deliberately — so growth stops feeling accidental and starts becoming intentional.

STRATEGY YOU CAN ACTUALLY SEE

At the centre of SOAR is the Strategic Business Dashboard.
A strategic planning and decision-making tool that allows you to see the whole of your business in one place.

Your positioning.
Your offers.
Your marketing engine.
Your revenue model.

I designed the dashboard after years of helping entrepreneurs think strategically about their businesses — so the decisions that drive growth become visible.

Instead of holding all of this in your head — or trying to piece it together from scattered notes and ideas — the dashboard makes the structure of your business visible.

Because when you can see the whole of your business clearly, you can lead it strategically.

The Strategic Business Dashboard is powered by the Joyful Planner Suite, the system that allows everything inside SOAR to connect and compound over time.

Built for Action

This is where your strategy becomes visible.
Joyful Planner Suite - Offer Ecosystem

You map your offers.
You see your revenue model clearly.
You identify gaps.
You connect positioning directly to profit.

Inside SOAR we build this gradually — until the business is no longer guesswork, but design.

When you can see your strategy, better decisions become obvious.

A Year Is A Very Short Time In Business.

But it’s long enough to fundamentally change how you think about the one you’re building.

SOAR runs across 12 months for a reason.

Because strategic thinking takes time to embed. Good decisions need space to be tested.
And real growth comes from building deliberately, not rushing from tactic to tactic.

Inside SOAR, the year unfolds through a clear rhythm of work and reflection.

Fortnightly SOAR Sessions

We meet every two weeks.

One week to learn. One week to implement.

Each live session introduces the next strategic layer of your business — positioning, offers, messaging, revenue model and marketing engine — building deliberately over time.

This is structured teaching, applied immediately.

You’re not overloaded. You’re building.

Quarterly Strategy Recalibrations (1:1)

Four private 30-minute sessions across the year.

This is your dedicated space with me to step back and look at the bigger picture.

We review the decisions shaping your business, refine your direction and ensure what you're building stays aligned and commercially sound.

Focused. Practical. Forward-moving.

 

Weekly Co-Working (Optional)

A standing Monday session for implementation.

This is where ideas turn into action.

Questions get answered quickly.

Small obstacles don’t slow you down.

Momentum stays steady.

Community & Accountability

You build alongside focused, serious business owners — including past SOAR cohorts.

This is not passive membership.

It’s a room of entrepreneurs who care about building businesses that are clear, structured and financially strong.

You are supported. Challenged. Seen. 

A Business That Grows Deliberately Isn’t Built All At Once.

Inside SOAR, we work through four connected phases
— each one strengthening the next.

Stage 1: Strategic Clarity

Define the foundations of your business.
  • Clarify your proposition
  • Identify the customers who value what you do most.
  • Strengthen your positioning
  • Articulate your message clearly

This is where the strategic thinking begins — and where many businesses experience their first major shift in clarity.

Stage 2: Commercial Structure

Design a business model that supports real growth.
  • Build aligned offers
  • Map your revenue model
  • Develop your Offer Ecosystem
  • Strengthen pricing confidence

This is where your work becomes commercially structured — so the business can grow in a way that is both sustainable and financially worthwhile.

Stage 3: Messaging & Visibility

Turn strategic clarity into confident action.
  • Refine your core message
  • Create aligned content themes
  • Build visibility that converts
  • Show up with authority

This is where your marketing begins to reflect the real strength of your business — clear, confident and strategically aligned.

Stage 4: Process & Sustainability

Install the structure that supports long-term growth.
  • Build repeatable marketing systems.
  • Develop growth habits that compound over time.
  • Reduce income volatility.
  • Create momentum that builds year on year.

This is where the business becomes easier to run — and far more capable of growing sustainably.

STEP INTO SOAR

Supported by Your Strategic Dashboard

Your positioning. Your offers. Your messaging. Your marketing engine. Your revenue model. Your annual and quarterly plans.
All visible in one place. Ready for every decision you make.

What Actually Changes
When You Join SOAR

Clarity Replaces Second Guessing

Before I joined SOAR, I knew I wanted to grow my business, but I felt stuck.

I was second-guessing my marketing, losing clarity on who my ideal customer really was, and hesitating to take risks.

Since joining, everything feels clearer and more intentional. And when doubts creep in, Finola & the group provide thoughtful, invaluable feedback that pushes me to the next level.

"SOAR gave me clarity & confidence, I can't imagine where I would be now without having done it!"

Aoibhne Hogan
Greet Street

Direction Sharpens

SOAR came at a moment when I needed structure and challenge to get my business to the next stage.

What changed for me was huge. I stopped circling the edges of decisions and began committing to them. And I started being a bit nicer to myself along the way!

That is because of Finola, she really holds a rare balance of rigour and warmth.

She is deeply expert in her field, yet she creates a space that feels steady, safe and genuinely supportive.

What feels different now is the solidity underneath my business. If someone is considering SOAR, I would say this: if you are ready to be stretched — and supported — in equal measure, Finola will meet you there.

"My thinking is cleaner and my direction is sharper. I trust my own judgement more. "

Sally Murphy, Well Told
Consultant, Coach & Trainer. TEDxwomen speaker, Author. 

Boldness Emerges

I wanted to really focus on my business this year and needed accountability to help me take all the actions I had been putting off.

It’s been the most amazing year.  I’ve learned so much!  I’ve achieved things I never would have imagined. 

It has all been down to the wonderful space you create Finola, your endless positive encouragement, and the hard work and enthusiasm you so generously give ❤️.

"Most of all I’ve found my voice and my boldness!  That’s worth its weight in gold."

 Liisa Rodriguez,
Award Winning Career Coach MBA ACC

STEP INTO SOAR

AI — Amplifying Your Strategy

If everyone uses the same AI tools in the same way, everyone starts to sound the same.

Inside SOAR, AI is used from the very beginning — but it always builds on your thinking first.

You start by uncovering the foundations that only you can originate:

Your story.
Your perspective.
Your customers.
Your voice.

Then we use AI to amplify and deepen that work.

Customer insight becomes richer.
Offers become clearer and more compelling.
Messaging becomes sharper and more aligned with how you naturally speak.

Inside SOAR you’ll learn how to:

• train AI on your voice and strategic perspective
• build custom GPTs that support your business
• test ideas and messaging quickly
• move faster without losing originality

AI becomes a powerful amplifier.

Your voice comes first. AI amplifies it.
You remain the strategist.

The SOAR Strategic Framework

SOAR is not just the name of the room. It’s the framework that grounds everything we do.

Across the year, every decision connects back to a simple cycle:

SIGNIFICANCE
Focus ➡️

Growth begins with focus.

Together we identify the one strategic move that will make the biggest difference to your business right now.

Not ten priorities.
One point of significance that moves the business forward.

OWN IT
Commitment➡️

Once the direction is clear, we commit to it.

You stop circling decisions and start standing behind them — with clearer positioning, stronger offers and confident messaging.

ACT ON IT
Implement➡️

Strategy only works when it turns into action.

Inside SOAR we implement deliberately, turning thinking into visible progress inside your business.

REPEAT
Momentum

Growth compounds.

As each strategic move strengthens the business, we repeat the cycle — building clarity, confidence and momentum over time.

This is what grounds the programme.

Each entrepreneur chooses the point of significance that will transform their business — and we work together to make it happen.

SOAR is not for everyone.

But for the right entrepreneur, it changes how they see and lead their business.

 

Who SOAR is for

SOAR is designed for entrepreneurs who:

  • have been in business a few years and know they’re capable of more
  • want to structure their business for consistent, sustainable growth
  • are ready to think strategically, not just tactically
  • want stronger offers, clearer messaging and a better revenue model
  • are open to being challenged, supported and held accountable
  • want to build a business that is both meaningful and financially worth it

The room itself is intentionally diverse.

Inside SOAR you’ll find web designers, coaches, consultants, speakers, tax advisors and many other specialist businesses.

Different industries. Different perspectives.

And that difference is intentional.

The variety in the room sharpens thinking.  You start seeing opportunities you wouldn’t have spotted on your own.

Joy isn’t optional in business.
It’s what makes brave decisions sustainable.

Finola Howard

 

ALANA KIRK, LIFE & LEADERSHIP COACH
PRACTICAL LIFE SUPPORT FOR WOMEN

"SOAR was just what I needed at a time I was questioning my business future."

It's so hard running a business alone so a huge part of the benefit of Soar was having the consistent accountability, having Finola there in the background as a support and having such a vibrant, caring and creative community of other business people to share with, and learn from.

In addition, the content was outstanding. SOAR certainly keeps you on your toes! But the depth of knowledge and exercises mean it's not just a theory process but a deeply practical, proactive and empowering one.

I would highly recommend SOAR for the depth of learning, the community and the movement in your business.

It is hard work, consistent and will push you but that's the point.

This is not a snack-sized business coaching programme, it is a full banquet that teaches you how to make the dishes yourself.

EMMA WILLIAMS PHD, AUTHOR, SPEAKER, TRAINER, COACH - GIFTING THE WORLD OUR BRIGHTEST & BEST

"I set myself the bold goal of doubling the previous year's income ... I hit the goal (and a little more)"

but in reality my whole business grew - in identity, systems and brand.

Step by step SOAR got me exploring my business but also myself. As a soloprenuer, it can be hard to keep focus on the big things that 'move the needle' but SOARs structure and community did just that.

I have habits now that will continue this growth financially and personally.

If you are juggling all things business and life but have a niggle there is more to you and your business - dive on in. You'll find good company and clear direction.

 

 

LAURA DOYLE, YOGA FOR BIGGER BODIES
BODY RELATIONSHIP MENTOR

"My ideal client has been able to find me with ease"

As I reflect over my 12 months on the SOAR programme, there have been many things that have changed for me.

From the practical elements like changing systems to one that supports me to automate some work.

The biggest change for me is finding my voice in how I position myself. I found both the courage and the language to speak in the way I wanted to and as a result, my ideal client has been able to find me with ease. Declaring my true position has elevated me both personally and professionally.

If you're considering joining SOAR - don't waste time meandering. Work with an expert who not only can pass on knowledge, but encourages you to step up and expand your comfort zone. That's Finola Howard. 

 

Specialist Sessions, Integrated Into the Curriculum

As part of SOAR, you gain access to a curated library of specialist sessions designed to strengthen specific layers of your growth.

These sessions are not random masterclasses. Each session has been selected deliberately — to reinforce the structural work we build together inside the programme. Current specialist sessions include:

  • Karen McCarthy – How to Apply a Social Selling Strategy
  • Amanda Webb – Making Sense of Google Analytics
  • Vicky Shilling – The Self-Belief Experiment
  • Melissa Litchfield – Building a 3-Part Micro Ad Campaign
  • Ciara Feely – Earning the Client Conversation
  • Sally Murphy – Mapping Your Signature Talk

Every element inside SOAR is intentional. The teaching, the tools, the rhythm and these specialist reinforcements all work together — so nothing feels fragmented.

And as the How Great Marketing Works ecosystem expands, this library will continue to grow — thoughtfully.

DOORS CLOSE

MARCH 25TH, 3pm Irish Time.

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KERRI O'CONNELL, TAX PLANNING THAT STARTS WITH PEOPLE, NOT NUMBERS

"I can see beyond the charge-per-hour model, with its inherent limitations..."

I see my business in much more expansive terms now. I can see beyond the charge-per-hour model, with its inherent limitations, to a much broader view of how I can serve and support my target customers.

There has been a fundamental shift — from my work is something that happens to me to I have control over my business and my business development.

I have built the confidence to say 'No' to work that doesn't align with my business goals as I have a much wider lens on where I want the business to go.

The structural change is the move beyond the charge-per-hour model and developing an offer eco-system - a key element of this will be adding online downloadable products to the eco-system.

What would I say to some considering joining? Just do it - Finola's structure for the program is excellent, you will learn a massive amount and feel supported by Finola and the other members.

You will shock yourself by just how much your business advances in 12 months by joining the SOAR program.

 

A Strategic Investment in Your Business

 

SOAR is a 12-month strategic room designed to strengthen the foundations of your business.
Across the year, you’ll work through a structured progression that includes:
  • The full SOAR framework
  • Fortnightly strategy and implementation sessions
  • Four private 1:1 strategy recalibrations
  • Weekly co-working access
  • The Strategic Business Dashboard
  • Guest expert sessions
  • A focused community of entrepreneurs building alongside you
Everything works together.
Nothing is accidental.

CHOOSE YOUR PAYMENT OPTION

PAYMENT PLAN

 12 MONTHLY PAYMENTS X

€200

STEP INTO SOAR

PAY IN
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€2,200

STEP INTO SOAR
You are not paying for access to content.
You are investing in the structural strength of your business.

14-Day Commitment Guarantee

You should feel confident stepping into this.

If within the first 14 days you realise SOAR isn’t the right fit for you, simply let us know and you’ll receive a full refund.

No awkward emails.
No hard feelings.

After that, we move forward together — committed to the work and the growth ahead.

 

MEET YOUR GUIDE: FINOLA HOWARD

Growth requires stretch. And the right environment makes that stretch possible.

I’m Finola — strategist, builder, podcast host and author — and for over 25 years I’ve worked with entrepreneurs strengthening the structure behind their growth.

Inside SOAR, you will be pushed — thoughtfully, deliberately — and supported every step of the way.

Because building a serious business takes clarity, courage and consistent action.

And it also takes the right guide.

I don’t just teach this work. I build it.

I’m currently growing my own business toward a Joyful Million — openly and deliberately — using the same principles I guide you through inside SOAR.

The Strategic Business Dashboard was born from that expansion.

I needed a system that didn’t just inspire ideas — but mapped growth clearly, revealed revenue gaps and turned strategy into action. So I built it.

Yes, I’ve been recognised as one of the Top 40 Inspiring Women Over 40, listed among the Top 100 Trailblazers, and named one of the Top 30 Marketers Who Inspire.

But what matters most is this:

I care deeply about helping you build a business that is viable, profitable and meaningful — and I will guide you with clarity, honesty and strength.

And I’d be honoured to walk this stretch with you.

The only way to build a business worth having
is to follow the joy that makes you brave enough to do it your way.

Finola Howard

FAQs

Are you ready for your business to be financially worth it - 

and structured for real growth?

This is where you begin.

STEP INTO SOAR