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You Didn't Come This Far To Keep Playing Small.

You’re capable. Experienced. Ready for more.
SOAR is a 12-month strategic programme that helps you strengthen your foundations and build a business that grows on purpose — not by accident.

 

STEP INTO SOAR

You’re Not Stuck -

you’re Structurally Unclear.

You’ve built something real.

But when it comes to marketing or visibility, it often feels heavier than it should.

You revisit your messaging.
You refine your offers.
You question whether you’re explaining yourself clearly enough.

It’s not a lack of ability.

It’s that the foundations haven’t been strengthened in the right order.

Without that structure:

Marketing feels overwhelming.
Processes feel loose.
Income feels inconsistent.

When clarity and process align, everything steadies.

You make cleaner decisions.
You show up more consistently.
You feel in control.

That’s the shift SOAR is built to support.

This is where you stop worrying about whether you can — and start simply doing it.

Because your foundations will finally be strong enough.

We Build in the Right Order.

Most business owners try to fix visibility before clarity. Or chase income before their offers are properly structured.
Inside SOAR, we build sequentially.

First, we clarify your positioning and commercial direction. Then we define offers that directly match your customer’s pain. Then we install the marketing engine and processes that support consistent, year-on-year growth.

Not reactively.
Intentionally.

Clarity You Can See

At the centre of this process is your strategic dashboard — the Joyful Planner Suite. This is not a content portal. It’s where your business will be built. Inside it, you:
  • Map the business you are intentionally building — year by year
  • Flesh out your ideal customers in real depth
  • Create offers that directly meet real demand
  • Identify gaps in your revenue model
  • See clearly where income is fragile or strong
  • Track your growth and benchmark your evolution 
Everything connects.
So instead of guessing what to fix next, you can see it.
And when you can see it — you can act on it.

 

I'M READY FOR THIS!
Joyful Planner Suite - Offer Ecosystem

 

Built for Action.

This is where your strategy becomes visible.
You map your offers.
You see your revenue model clearly.
You identify gaps.
You connect positioning directly to profit.
It may look detailed at first.
Inside SOAR, we build it gradually — until your business is no longer guesswork, but design.
When you can see it,
you can lead it.

The Offer Ecosystem inside your strategic dashboard.

When you can see the structure of your business, decisions become clearer.

  

A Year of Structured Growth

SOAR runs across 12 months for a reason.

Real businesses aren’t built in a weekend. They’re built through clear decisions, installed foundations, and consistent action over time.
Inside SOAR, the rhythm is intentional.

Fortnightly SOAR Sessions

Every two weeks, we meet live to strengthen the next layer of your business. These are not motivational calls.

They are focused, strategic working sessions where we move sequentially through:

• Positioning
• Offers
• Messaging
• Marketing engine
• Processes

You leave with clarity and defined next steps.

Quarterly Strategy Recalibrations (1:1)

Four private 30-minute 1:1 strategy sessions across the year with me.

This is your space with me to pause, step back and look at the bigger picture.

We’ll strengthen what needs strengthening, adjust what needs adjusting and make sure you stay on track with what you said you wanted to build.

It’s focused. Honest. Practical.

And it keeps you moving.

 

Weekly Co-Working (Optional)

A standing Monday session to focus, implement and move something forward.

This is where questions get answered quickly and small blocks don’t become big delays.

Momentum stays alive because you’re not building in isolation.

Community & Accountability

You build alongside serious, focused business owners.

This is not a casual group.

It’s a growing community of entrepreneurs committed to clarity, structure and meaningful growth.

You get perspective. Feedback. Encouragement. Challenge.

You don’t do this alone.

Supported by Your Strategic Dashboard

 Everything connects back to your Joyful Planner Suite — where your growth is mapped and visible.

What Actually Changes
When You Join SOAR

Clarity Replaces Second Guessing

Before I joined SOAR, I knew I wanted to grow my business, but I felt stuck.

I was second-guessing my marketing, losing clarity on who my ideal customer really was, and hesitating to take risks.

Since joining, everything feels clearer and more intentional & when doubts creep in, Finola & the group provide thoughtful, invaluable feedback that pushes me to the next level.

"SOAR gave me clarity & confidence, I can't imagine where I would be now without having done it!"

Aoibhne Hogan
Greet Street

Identity Expands

I joined SOAR because I was tired of circling around my message.

I knew I wanted to support women in bigger bodies and offer a different path outside of diet and wellness culture, but I didn't know how to say that clearly, confidently, and in a way that set me apart.

I wanted to just stop diluting my voice and start to lead with it.

I joined SOAR to find that clarity, and what I found was so much more - a deep sense of ownership, a stronger connection to my values, and the confidence to position my work with purpose and power.

"I stopped playing safe and said what I really believe"

Laura Doyle,
Yoga For Bigger Bodies | Body Relationship Mentor

Boldness Emerges

I wanted to really focus on my business this year and needed accountability to help me take all the actions I had been putting off.

It’s been the most amazing year.  I’ve learned so much!  I’ve achieved things I never would have imagined. 

It has all been down to the wonderful space you create Finola, your endless positive encouragement, and the hard work and enthusiasm you so generously give ❤️.

"Most of all I’ve found my voice and my boldness!  That’s worth its weight in gold."

 Liisa Rodriguez,
Award Winning Career Coach MBA ACC

 

Who SOAR is for

This isn’t a beginner’s programme —
SOAR is for people who’ve been in business long enough to know what’s not working—and are ready to do something about it.

You’ve built something real.
Now it’s time to focus, re-align, and grow with intention.

To build a marketing engine that you can trust, long after the programme ends.

YES, THAT'S DEFINITELY ME!

 

SOAR is for you if:

  • You’ve been in business for a couple of years but feel like you're circling your potential
  • You’re tired of inconsistent income and want a solid, sustainable plan.
  • You’re ready to commit to doing the work—with guidance and support
  • You’re excited to be part of a community that moves together and holds each other up
  • You’re open to new tools, fresh thinking, and meaningful momentum
  • You want a business that feels like you—and actually makes money

 

SOAR probably isn’t for you if:

You’re brand new to business and still figuring out what you want to offer.
You’re not willing to carve out consistent time to work on your business.
You prefer to work completely alone or don’t value feedback and collaboration.
You’re looking for overnight results without putting in the effort.

 

This isn’t about being perfect or showing up every single week (life happens!).


But it is about being committed.
Committed to growing, to showing up as best you can, and to building a business that supports the life you actually want.

YES, THAT'S DEFINITELY ME!

 

ALANA KIRK, LIFE & LEADERSHIP COACH
LIFE SUPPORT FOR WOMEN

"SOAR was just what I needed at a time I was questioning my business future."

It's so hard running a business alone so a huge part of the benefit of Soar was having the consistent accountability, having Finola there in the background as a support and having such a vibrant, caring and creative community of other business people to share with, and learn from.

In addition, the content was outstanding. SOAR certainly keeps you on your toes! But the depth of knowledge and exercises mean it's not just a theory process but a deeply practical, proactive and empowering one.

I would highly recommend SOAR for the depth of learning, the community and the movement in your business.

It is hard work, consistent and will push you but that's the point.

This is not a snack-sized business coaching programme, it is a full banquet that teaches you how to make the dishes yourself.

EMMA WILLIAMS PHD, AUTHOR, SPEAKER, TRAINER, COACH - GIFTING THE WORLD OUR BRIGHTEST & BEST

"I set myself the bold goal of doubling the previous year's income ... I hit the goal (and a little more)"

but in reality my whole business grew - in identity, systems and brand.

Step by step SOAR got me exploring my business but also myself. As a soloprenuer, it can be hard to keep focus on the big things that 'move the needle' but SOARs structure and community did just that.

I have habits now that will continue this growth financially and personally.

If you are juggling all things business and life but have a niggle there is more to you and your business - dive on in. You'll find good company and clear direction.

 

Imagine if this time next year, your business looked completely different?

  • You’re no longer waking up with a knot in your stomach—you wake with purpose, knowing exactly where your business is going and how you’ll get there.
  • Your offers don’t just sound good on paper—they feel right in your bones, and they land with the people who need them most.
  • No more chasing clients. They find you, trust you, and are ready to buy—because your positioning speaks directly to their needs.
  • The feast-or-famine cycle? Gone. Your income is stable, strong, and growing—because your business finally has a rhythm that works.
  • You’re no longer wondering, “Is this really working?” You know it is—because the clarity you’ve gained turns into cash, confidence, and consistent results.

 

And best of all?
It feels like you.

I'M READY FOR THIS!

SOAR 12 Month Programme

This is your year-long container for clarity, confidence, and momentum

It’s designed for entrepreneurs who are done dabbling—and ready to build a business that’s profitable, purpose-led, and uniquely theirs.  No more getting stuck. No more doing it all alone.
Just smart support, aligned strategy, and accelerated progress.

By the end of SOAR, you’ll have a business with a proven marketing engine — something you can trust to bring in results year after year.

What Makes SOAR Different?

We build from the inside out. While most programmes focus on visibility or short-term tactics, SOAR gives you a framework for deep, lasting growth:

Purpose → Positioning → Profit 

We begin with what truly matters to you - and design everything around it. We clarify your unique place in the market, so the right people get it instantly. We build habits, systems, and strategy that turn your purpose into income—again and again.

This is growth with direction.
Clarity that leads to traction.
A business that finally fits you—and works for you.

HERE'S WHAT SETS SOAR APART:

  • Relentless Focus
    No more spinning plates or chasing shiny objects.
    SOAR teaches you to focus on one product, one customer, and one offer at a time—so your energy goes where it counts, and your business finally starts to move.
  • Weekly Action, Not Just Learning
    With weekly live sessions, you’ll take action on your business every single week.
    You won’t just talk about growth—you’ll create it.
  • Daily Feedback, Real Progress
    Our private community isn’t just a space to chat—it’s where micro-mentoring happens daily.
    Get feedback, ask questions, share ideas, and never lose momentum between calls.
  • A Clear, Proven Path
    SOAR isn’t random. We follow a deliberate journey—from clarity to confidence to consistency. You’ll always know where you are, what’s next, and how it connects to your bigger picture.
  • Smart Tools for Smart People
    We bring in the latest AI tools and custom prompts—designed to save you time, sharpen your messaging, and accelerate your impact.
  • You’re Not Alone—And That Matters
    You’ll be surrounded by values-led, brilliant peers who get it.
    This is the power of growing in community—where you can bounce ideas, share the wins, and feel supported through the hard bits.

SOAR is built for entrepreneurs like you who are ready to focus, build, and thrive—without burning out.

THIS IS EXACTLY WHAT I NEED!

Our Deep Dive Growth Topics

Chosen by you, every time

Here's what's in the mix. As everyone progresses we'll update the topics and move them around based on the milestones you want to hit each quarter. I've invited guest experts to do many of these deep dives with us. 
Flexibility is important when you are learning how to SOAR. 

The Four Pillars of SOAR

This isn’t surface-level support or scattered strategy. SOAR is built on four rock-solid pillars that ensure you grow with focus, momentum, and meaning—from the inside out.

 

PILLAR ONE:

PROVEN SYSTEMS that actually work.

You don’t need more noise—you need the right tools.
Inside SOAR, you get access to my most powerful mini-courses and kits—designed to cut through the fog and help you take fast, focused action where it counts.

  • Positioned to Win – Nail your unique place in the market
  • The Profitable Planner – Turn ideas into income
  • Get Strategic, Get Results – Create traction with clarity
  • Website Copy Kit – Write a site that speaks + sells
  • CourseMap Kit – Build offers that land
  • 30 Day Launch Kit – Launch with structure, not stress
  • The AI Entrepreneur – Leverage the latest tools to amplify your impact

These systems are proven. They’ve helped women like you shift from stuck to soaring—and they’ll do the same for you.

PILLAR TWO

EXPERT LED, ACTION ORIENTED SUPPORT

We don’t do passive here.
SOAR is built around weekly momentum. That means no more working in isolation, no more getting in your own way.

  • Weekly Guided Action Calls with Finola – Strategy and support, every single week
  • Micro-Mentoring in the Marketing Test Lab – Real-time feedback on what you’re building
  • Hand-Picked Guest Experts – Fresh insight, aligned with your values
  • Weekly Co-Working Sessions – Show up, focus, and make meaningful progress (together)

You’ll move forward every week—not when you “have time,” but because you’ve made space for it.

 

 

PILLAR THREE

PLAN IT. TRACK IT. GROW IT.

A clear plan isn’t restrictive—it’s liberating.
You’ll move from reactive to intentional, with planning tools that connect your vision to your daily actions.

  •  5-Year Vision Plan – Dream it, define it
  • Annual & 90-Day Plans – Keep your goals in view and in reach
  • Campaign + Social Media Calendars – Plan content that converts
  • Google Analytics Integration – Track what works, ditch what doesn’t
  • Financial Scorecard – Know your numbers, own your growth
  • Quarterly Reviews – Reset, reflect, and refine

This pillar keeps you grounded—so your ideas don’t just stay on paper, they become results.

PILLAR FOUR

PACED FOR REAL, SUSTAINABLE SUCCESS

SOAR isn’t a sprint—it’s a sustainable shift in how you build and run your business.
You’ll do a little often, with built-in support for your energy, mindset, and growth.

  • Weekly Sessions That Build Momentum Without Burnout
  • Wellbeing Built Into Your Plan – Space to rest, reflect, and realign
  • Money, Self-Belief & Old Habits Reframed – So you stop sabotaging and start thriving
  • A Community That Gets You – You’re not alone. Ever. 

Because success is easier to reach—and way more joyful—when it’s built on your terms.

 

Joy is not a 'someday' phenomenon in your life or in your business. It’s a success imperative."

Finola Howard

Meet Your SOAR Guest Experts

In SOAR, you won’t just hear from me—you’ll learn from some of the most respected minds in marketing, mindset, and messaging. Each guest is hand-picked not just for their expertise, but for their ability to deliver real, actionable value—right when you need it.

Because SOAR is an iterative programme, our expert lineup evolves based on your needs. But here’s a glimpse of the powerhouse voices already joining us this year:

Karen McCarthy

Bringing the Buyer Journey Into Your Social Media

Create content that doesn’t just fill a feed—but leads to real conversion.

Check out YTS #93 where Karen & I chat about Driving Meaningful Sales Instead of Chasing after likes. It'll give you a sense of why she's a guest expert on SOAR.

Amanda Webb

Make Sense of Google Analytics

Know what’s working, what’s wasting your time, and how to make smarter marketing moves.

Check out YTS #79 where Amanda & I chat about the Google Analytics Secrets that will propel your business. It'll give you a sense of why she's a guest expert on SOAR.

Vicky Shilling

The Self-Belief Experiment

Learn how to build rock-solid belief in yourself—and your ability to succeed.

Check out YTS #101 where Vicky & I chat about Reframing the Self Doubt that's Costing You Business. It'll give you a sense of why she's a guest expert on SOAR.

 

Sally Murphy

Map Your Signature Talk

Craft a talk that positions you as an expert and equips you to speak confidently, anywhere.

Check out YTS #18 where Sally & I chat about lodging stories into your story bank & the importance of storytelling in business. It'll give you a sense of why she's a guest expert on SOAR.

DOORS CLOSE

JULY 17TH, 12.30pm Irish Time.

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Are you ready?

  • 12 Months of Guided Business Growth
    A clear, supported path from purpose to profit
    (Value: €2,400)
  • Weekly Live Coaching + Action Calls
    Stay in momentum with focused strategy and real-time support
    (Value: €1,200)
  • Access to Proven Mini-Courses + Toolkits
    Positioned to Win, The Profitable Planner, AI Entrepreneur & more. Each one supports a critical step in your growth journey
    (Value: €1,000+)
  • Daily Micro-Mentoring in the Community
    Personalised feedback and micro-support to keep you aligned and moving
    (Value: €1,000)
  • Quarterly Planning + Review Frameworks
    Build systems that support clarity, focus and repeatable profit
    (Value: €800)
  • Guest Expert Sessions with Leading Voices
    To sharpen your mindset, amplify your message, and grow with confidence
    (Value: €1,200+)
  • Smart AI Tools + Strategic Prompts
    Designed to bring your positioning to life and speed up your content + visibility
    (Value: €500+)
  • A Community That Actually Cares
    Surround yourself with peers who reflect your ambition and support your success
    (Priceless)

Most of all, you’ll have a business with a proven marketing engine—something you can trust to bring in results year after year (Truly Priceless). 

Total Value: Over €8,000

Your Investment Today:
Just €2,000 (or €200/month)

CHOOSE YOUR PAYMENT OPTION

SPLIT PAY

 12 MONTHLY PAYMENTS X

€200

LET'S DO THIS!

PAY IN FULL

**BEST DEAL**
(Save €400) 

€2,000

I'M ALL IN!

Our Guarantee: Try SOAR Risk-Free

 We know SOAR works when you do. But we also understand that making an investment in your business—and in yourself—requires trust. 

That’s why we offer a 14-day risk-free guarantee.

Join SOAR. Attend the sessions. Explore the tools.

If within the first 14 days you feel it’s not the right fit for you, just let us know—and we’ll refund your payment. No hard feelings, no awkward questions.

We only want you in the room if you’re excited to be here.
Because that’s where the real transformation happens.

DOORS CLOSE

JULY 17TH, 12.30pm Irish Time.

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MEET YOUR GUIDE: FINOLA HOWARD

 I believe your business should feel like home—not a hustle.

Hi, I’m Finola. I’m a strategist, coach, podcast host, author… and someone who knows what it takes to grow a business that’s not only successful—but sustainable and soul-aligned.

For the last 25+ years, I’ve worked with entrepreneurs, creatives, and founders across every stage of growth—from solopreneurs to global brands. And if I’ve learned one thing, it’s this:

If it doesn’t feel like you, it won’t work for you.

That’s why I take a blended approach to business growth—part pragmatic, part intuitive. I bring structure, clarity, and strategy that aligns with your values, your vision, and the way you want to work.

I'm the host of the top-ranked podcast Your Truth Shared, a bestselling author, and proud to be named:

  • One of the Top 40 Inspiring Women Over 40 (2025)
  • Listed in the Top 100 Trailblazers (2023)
  • One of the Top 30 Marketers Who Inspire (2022)

But what matters most?
You.

SOAR is built from everything I’ve learned—about business, about leadership, and about what it really takes to rise.

And I’d be honoured to walk this next stretch of the journey with you.

Are you ready?

  • 12 Months of Guided Business Growth
    A clear, supported path from purpose to profit
    (Value: €2,400)
  • Weekly Live Coaching + Action Calls
    Stay in momentum with focused strategy and real-time support
    (Value: €1,200)
  • Access to Proven Mini-Courses + Toolkits
    Positioned to Win, The Profitable Planner, AI Entrepreneur & more. Each one supports a critical step in your growth journey
    (Value: €1,000+)
  • Daily Micro-Mentoring in the Community
    Personalised feedback and micro-support to keep you aligned and moving
    (Value: €1,000)
  • Quarterly Planning + Review Frameworks
    Build systems that support clarity, focus and repeatable profits
    (Value: €800)
  • Guest Expert Sessions with Leading Voices
    To sharpen your mindset, amplify your message, and grow with confidence
    (Value: €1,200+)
  • Smart AI Tools + Strategic Prompts
    Designed to bring your positioning to life and speed up your content + visibility
    (Value: €500+)
  • A Community That Actually Cares
    Surround yourself with peers who reflect your ambition and support your success
    (Priceless)

Most of all, you’ll have a business with a proven marketing engine—something you can trust to bring in results year after year (Truly Priceless).

Total Value: Over €8,000

Your Investment Today:
Just €2,000 (or €200/month)

CHOOSE YOUR PAYMENT OPTION

SPLIT

PAY

12 MONTHLY
PAYMENTS X

€200

IT'S TIME - LET'S GO!

PAY IN

FULL

**BEST DEAL**
(Save €400) 

€2,000

I'M DONE PLAYING SMALL!

You've waited long enough.
This is the year, you stop circling your potential - and finally claim it. 

It's Time to Build a Business that Reflects Who You Are and Rewards What You Bring!

No more wondering if you’re doing it right.
No more holding back because it’s not the perfect time. No more reshaping yourself to fit someone else’s formula.

SOAR Is The Permission Slip You Get To Give Yourself.
The structure. The clarity. The support.
All designed to help you rise—on your own terms.

Because the only permission you need is already yours to give.

So if you're ready for more momentum, more meaning, and more money in your business... I'm holding out my hand, waiting for you to grab on.

I'M READY FOR THIS!

We're on adventure after all.
And this is an adventure worth having.
Let's do this. Together.

FAQs

DOORS CLOSE

JULY 17TH, 12.30pm Irish Time.

00

DAYS

00

HOURS

00

MINS

00

SECS

Are you ready?

  • 12 Months of Guided Business Growth
    A clear, supported path from purpose to profit
    (Value: €2,400)
  • Weekly Live Coaching + Action Calls
    Stay in momentum with focused strategy and real-time support
    (Value: €1,200)
  • Access to Proven Mini-Courses + Toolkits
    Positioned to Win, The Profitable Planner, AI Entrepreneur & more. Each one supports a critical step in your growth journey
    (Value: €1,000+)
  • Daily Micro-Mentoring in the Community
    Personalised feedback and micro-support to keep you aligned and moving
    (Value: €1,000)
  • Quarterly Planning + Review Frameworks
    Build systems that support clarity, focus and repeatable profit
    (Value: €800)
  • Guest Expert Sessions with Leading Voices
    To sharpen your mindset, amplify your message, and grow with confidence
    (Value: €1,200+)
  • Smart AI Tools + Strategic Prompts
    Designed to bring your positioning to life and speed up your content + visibility
    (Value: €500+)
  • A Community That Actually Cares
    Surround yourself with peers who reflect your ambition and support your success
    (Priceless)

Most of all, you’ll have a business with a proven marketing engine—something you can trust to bring in results year after year (Truly Priceless).

Total Value: Over €8,000

Your Investment Today:
Just €2,000 (or €200/month)

CHOOSE YOUR PAYMENT OPTION

SPLIT

PAY

12 MONTHLY
PAYMENTS X

€200

LET'S DO THIS!

PAY IN

FULL

**BEST DEAL**
(Save €400) 

€2,000

I'M READY TO SOAR!

Imagine having the business you've always dreamed of ...one that brings consistent income, deep fulfilment, and finally feels like home

"If you're ready to get serious, fed up trying to do it all alone and feel like you're drowning in a sea of business advice, then don't wait, take the plunge and join the SOAR programme.
You won't regret it."

Sarah Hanstock,
Content & Communications

 "Finola is a master at marketing but that is only the tip of the iceberg. There is literally no-one better to work with and if you get the chance to do her programme and get any time with her you should grab it with both hands."

Sally Murphy, Author, Communications Consultant & Trainer, TEDxWomen Speaker

 "SOAR helped me elevate and grow my business with confidence.
Finola's expertise and the group sessions were excellent.
I can't recommend this programme highly enough!"

 Maureen McCowen,
Public Speaking Coach