Competitor Analysis

The Lost Art of Competitor Analysis & How to Perfect it

As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged. Competitor Analysis It is however, one of the least used and maintained … Continued

Just Breathe by Ze Frank

You’ll be fine… Just Breathe…

The journey of the entrepreneur is a challenging one filled with highs and lows in an attempt to make our dreams come true. We need to be brave and careful with those dreams in equal measure. And sometimes we need to just breathe. We need to take a moment, empty our minds of even the … Continued

How to Write Great Media Content Press Release

How to Write Great Media Content

In the second of our Writing Great Content series, we turn our attention to content for offline media outlets. In particular, we’ll talk about writing content the media will like. Newspapers and radio are still an important part of your marketing campaign. It’s especially useful for building a profile in the area where you live. … Continued

What is Great Marketing

What is Great Marketing to You?

Everyone knows you need marketing to make a business successful.  It’s behind every product we buy, every place we go and even how we get there. One would assume that we’d all have an inherent understanding of what Marketing is and what is needed to make it great.  We live with it every day so … Continued

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